The quest for silicone-free natural haircare
The personal journey of our founder Gustav Fouche:
When I first began my career as a hairstylist, my greatest joy was seeing the transformation when a client left the salon feeling fabulous. But I knew that true beauty isn’t about that one “salon-fresh” moment — it’s about ensuring that you feel confident in your hair every single day. That thought became my mission: how do I make fabulous-hair-days happen every day, not just after an appointment?
The answer, I discovered, lay in looking deeper.
Why Ingredients Matter
I began researching products and their ingredients, because hair health isn’t just about how your hair looks — it’s about how the scalp and follicles are treated. The scalp is the foundation of everything; a healthy scalp creates healthy, resilient hair. But as I studied, I realised something troubling: many conventional products promise instant shine, but only by masking the problem.
Silicones became the biggest culprit I wanted to challenge.
The Problem with Silicones
Silicones wrap around the hair shaft like cling film. They give a quick, glossy effect but at a cost: they suffocate the cuticle, block moisture, and build up over time. Instead of truly healing or strengthening the hair, they hide the issues. Over time, the hair becomes duller, more fragile, and less responsive to real nourishment.
And for me, that simply wasn’t good enough.
A Science-Backed Alternative
I wanted to create products that work in harmony with the hair and scalp, products that restore rather than conceal. That meant going 100% silicone-free.
Instead, the GF Fabulosity range is built on powerful natural ingredients — each chosen for how it actively strengthens, nourishes, and revitalises hair from root to tip:
- Amla — An Ayurvedic powerhouse, rich in antioxidants and vitamin C, known to strengthen follicles and help reduce hair loss.
- Rice Aminos — Bind moisture to the hair cuticle, tame frizz, and add bounce and body.
- Sea Kelp — Packed with minerals and micronutrients that repair split ends and restore natural lustre.
- Acacia Collagen — Hydrates and plumps each strand, adding volume and strength without weighing hair down.
This is haircare that works with your hair’s biology, not against it.
The Philosophy of Fabulosity
For me, it has always been about longevity — creating hair that not only looks beautiful today but remains healthy and resilient for years to come. That’s why silicone-free matters. It allows your hair and scalp to breathe, to absorb nourishment, and to thrive naturally.
The Journey Continues
The GF Fabulosity range is everything I set out to achieve when I began this journey. And yet, it doesn’t stop here. The incredible feedback from the Fabulosity family — every client, every person who shares their hair story with me — fuels me to keep learning, keep researching, and keep improving.
Because fabulous hair isn’t just a look. It’s a way of life.
— Gustav 💖
