Best Brush for New Mums - Fab Brush wins Mama & Baby Editors Choice Award
I have some news that genuinely made me stop and take a breath when I heard it. The Fab Brush has just been awarded the Beauty Shortlist Mama and Baby 2026 Editor's Choice Winner -- and of all the recognition GF Fabulosity has received, this one feels particularly close to my heart.
The Beauty Shortlist Mama and Baby Awards are specifically about products that are safe, considered, and genuinely beneficial for mothers. That is not a broad category. That is a precise one. And to be chosen within it -- by editors whose focus is entirely on what is right for women at one of the most significant and physically demanding phases of their lives -- means everything.
I made the Fab Brush for hair that needs to be handled with care. I just did not know, when I started, how many of those people would be new mums.
Why Postpartum Hair Needs a Different Kind of Attention
If you have had a baby in the last year and your hair has been shedding more than you ever expected -- you are not alone, and you are not imagining it.
During pregnancy, rising oestrogen levels keep your hair in its growth phase for longer. Shedding slows. Hair feels thicker, fuller, more abundant than it ever has. Then after birth, oestrogen drops sharply, and all that hair that was held on during pregnancy begins to shed -- often all at once, typically between two and four months postpartum. It is called telogen effluvium, and it is a completely normal, temporary response to a profound hormonal shift.
But knowing the science does not make it feel less alarming. Especially when you are already sleep-deprived, possibly breastfeeding, and running on very little time for yourself.
What's actually happening
The shedding is not a sign that you are losing your hair permanently. It is the hair your body held on to during pregnancy finally releasing. For most women, the shed phase completes within six to twelve months of giving birth -- and regrowth follows.
What I want postpartum mums to know is this: the way you handle your hair during this phase matters. Aggressive brushing, dragging through tangles, friction from rushed drying -- these create additional breakage on top of natural shedding. And when every shed feels significant, that extra damage adds up.
How the Fab Brush Was Designed to Help
The Fab Brush was built around a single principle: detangle without damage.
Most brushes meet resistance and pull through it. The Fab Brush works differently -- the flex in the bristles distributes tension rather than concentrating it at a single point. For hair that is already in a vulnerable shed phase, that distinction is not a small one.
It is also the brush I recommend for protecting new growth. Those fine, short baby hairs coming back through after a shed -- they need a tool that will work around them, not snap them before they have a chance to establish.
The method that makes the difference
Brush before washing, not after
Wet hair is weaker. Removing tangles on dry hair first means significantly less breakage in the shower.
Start from the ends, work upward
Never drag from root to tip when hair is vulnerable. Work in sections from the ends up to distribute tension gradually.
Let the brush do the work
The flex in the Fab Brush bristles is doing a job. Gentle, consistent strokes are more effective -- and far less damaging -- than force.
"Every shed feels significant when you are postpartum. Protecting the hair you have, and the new growth coming through, starts with how you handle it every single day."
Pair the Brush With a Postpartum Routine
The Fab Brush does its best work as part of a considered routine. For postpartum hair specifically, I recommend building around two things: a calm, nourished scalp, and protein-rich moisture for the lengths. These two products are what I reach for.
Step 1 — Cleanse
Balancing Shampoo
Built around Chamomile to calm scalp inflammation, with Inulin as a prebiotic for the scalp microbiome and three plant protein sources -- Amaranth, Wheat, and Corn -- to reinforce the hair structure from the first wash. Silicone-free, so it works with the scalp rather than coating it.
Step 2 — Condition
Reviving Conditioner
Amaranth Protein and Natural Wheat Protein for structural repair, Vitamin B5 for moisture retention, and Jojoba Oil for softness without weight. Nourishing enough for depleted postpartum lengths, light enough not to overwhelm fine new growth.
A note on expectations: postpartum shedding is temporary and self-limiting. Consistent, gentle care during this window supports the scalp environment your new growth is coming up through. Give it time, and give it the right tools.
A Thank You to the Fabulosity Family
This award sits alongside some wonderful recognition for the brand -- the Beauty Shortlist Best New Hair Tool 2026, Get the Gloss Best Non-Tech Hair Tool 2025, and the Menopause in Practice Consumer Choice Award 2026 among them. But the Mama and Baby Editor's Choice win feels different. It is the first time we have been recognised specifically in the context of motherhood, and that opens a conversation I very much want to keep having.
To everyone who has shared the Fab Brush with a new mum, recommended it in a forum, or sent me a message about how it helped -- thank you. This is yours as much as mine.
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